Our Story ◆ Hopland, Mendocino County
Four generations on the same land we still call home.
Two families became one in 1980. We've been farming this corner of Mendocino County since 1943 — and putting our name on the bottle ever since.
Family-owned ◆ Estate-grown ◆ Hopland, CA since 1943
Brutocao Family Vineyards (brew'-tuh-coe) is a fourth-generation family winery in Hopland, Mendocino County. The family has farmed this land since 1943. We released our first vintage under the Brutocao label in 1980. Today our 450+ acres feed thirty-plus small-lot estate wines — and the people pouring them, planting them, and putting their names behind them are still the same family who bought the land.
The Founders ◆ A Tale of Two Families
Two families. One piece of land.
On the Brutocao side, the family emigrated from Treviso, Italy in 1910 — Toronto first, eventually California, where Len Brutocao Sr. would build a successful heavy road construction company that put bridges across Southern California.
On the Bliss side, Irv and Lona Bliss raised three daughters in Healdsburg before Irv began farming in Hopland in 1943. The story of how he found this land has its own quiet magic: an overheated drive on Old Toll Road, a hillside pause to let the engine cool, a thought he kept to himself — and then, years later, a bid placed at the county clerk's office on a parcel listed in the newspaper. He didn't realize until afterward that he had bought the exact piece of land he had once stopped to admire.
Len Sr. met Marty — Irv and Lona's middle daughter — at UC Berkeley. The two families became one. For decades they grew exceptional grapes and sold them to top Sonoma and Napa wineries. In 1980, after a successful career building bridges, Len Sr. turned his attention to making wine — and the family kept the fruit and put their own name on the bottle for the first time. He and Marty raised five children together. The Lion of St. Mark, the symbol of Venice, became the family symbol — Italian roots in Mendocino soil.
"He drove home, and life continued. Years later, he bought the exact piece of land he'd stopped to admire — without realizing it."— On Irv Bliss, 1943
The Third Generation ◆ David, Len, & Steve
Three brothers. One family operation.
Len Sr. and Marty raised five children. Three of them — David, Len Jr., and Steve — chose to come home to the wine business. In the early 1990s, they each left other careers and moved their families to the ranch.
Today they run it together: Steve Brutocao as President, overseeing sales, marketing, and overall operations since 2010; Len Brutocao Jr. as Director of Vineyard Operations, managing 450+ acres and leading the sustainability program; David Brutocao as Director of Winery Operations, working directly with our winemaker on the full portfolio. They each carry a piece of what their father started — and what their grandfather Irv began on this land in 1943.
Steve BrutocaoPresident
Len Brutocao Jr.Vineyard Operations
David BrutocaoWinery Operations
"Hoss Milone makes the wine from grapes grown on land his grandfather cleared for Irv Bliss in 1943."— On Hoss Milone, our Winemaker since 2009
Winemaker ◆ Hoss Milone
Making the wine from land his grandfather cleared in 1943.
Hoss is a fourth-generation Mendocino winemaker who started at his family's Milano Winery. He spent time in Australia exchanging winemaking practices at a winery being built there, then put in eighteen years as Director of Cellar Operations at Ferrari-Carano in Healdsburg before joining Brutocao in 2009 as Director of Winemaking Operations. He trained as a cooper, building barrels by hand. The family roots run deep in this region — his cousin manages Roederer Estate's vineyards in Anderson Valley; his brother co-founded a winery.
Then, when Hoss arrived at Brutocao, the family learned something none of them had known: Hoss's grandfather was the man Irv Bliss had hired in 1943 to clear this land for planting. Today, Hoss makes the wine from grapes grown on the same ground his grandfather prepared — generations before Hoss was born.
The Fourth Generation ◆ Kevin
The next chapter, already underway.
Kevin Brutocao — Len Jr.'s oldest son — grew up working alongside his father in the vineyards. Today he runs the family's marketing and digital: the website, the wine club emails, the Field Note Friday newsletter that goes out every week from the family. He didn't have to come home to the business. He chose it.
And he chose more than the work. Kevin and his family live in the original farmhouse on the Bliss Vineyard — the same ground Irv first farmed in 1943. Grandma Marty lives across the vineyard, on the other side of the same property. The fourth generation works here. The fifth is already growing up here. It's a different kind of continuity than the generations before — quieter, more daily — but it's continuity all the same.
Our Place ◆ Hopland, Mendocino County
Where hops gave way to grapes — and why that still matters.
Hopland takes its name from the hops once farmed here. Over the decades, hop fields became vineyards, and Hopland became one of California's most distinctive wine regions — anchored by family estates with deep roots in the land.
Today we farm two estate vineyards in southern Mendocino County, side by side. Bliss — the home ranch on the valley floor that Irv began in 1943. Contento — the hilltop ranch we bought in 1997, with red clay soils and panoramic views over the valley (now also a wedding venue). From those two pieces of land, we make more than thirty different wines.
That is what “estate-grown” actually means: the family that puts its name on the bottle is the same family that planted, pruned, picked, and pressed every grape inside it. We want you to taste what we taste in the vineyard. Our job in the cellar is to showcase the fruit, not to mask it — oak should enhance what the grapes give us, not stand in for them. Every wine we bottle begins in a row of vines we still walk.
Our Family of Wines ◆ Four Labels, One Family
More than one label. All from the same family.
Brutocao Family Vineyards
Our flagship label — small-lot estate wines from our four Hopland vineyards.
Shop Brutocao →
Bliss Family Vineyards
Marty's family name. Everyday estate wines for everyday tables.
Shop Bliss →
Bridge Vineyards
Named for Len Sr., whose heavy road construction company built bridges across Southern California before he turned his attention to making wine.
Page coming soon
Legacy Collection
Reserve wines honoring the people who built the legacy — beginning with Irv Bliss.
Shop Legacy →
Step into the story. At any point.
You don't have to be born into a family to belong to one. The tasting room, the wine club, and Field Note Friday are three different ways to find out what we mean by that.
Visit the tasting room.
Walk-ins welcome, Wed–Sun 10am–5pm. Bocce courts, the schoolhouse plaza, and whoever in the family happens to be around.
Join the wine club.
Free to join, skip any shipment, cancel anytime. 15–25% off every bottle, Primo Shipping included.
Read Field Note Friday.
A weekly note from Hoss, Len, Steve, or Kevin — what's happening in the vineyard and cellar, in the family's voice. Sign up via the form in the site footer.
Questions We Often Hear
About the family, the place, and what we do.
How long has Brutocao Family Vineyards been farming?
Since 1943. The family has farmed the same land in Hopland, Mendocino County for more than eighty years, beginning with Irv Bliss. Brutocao released its first wine under its own label in 1980, and the family is now in its fourth generation.
Who owns Brutocao Family Vineyards?
Brutocao is owned by the third-generation Brutocao brothers — Steve (President), Len Jr. (Director of Vineyard Operations), and David (Director of Winery Operations). The fourth generation is represented by Kevin Brutocao, Len Jr.'s oldest son, who runs the family's marketing and digital.
What does it mean that Brutocao is a fourth-generation winery?
It means four consecutive generations of one family have farmed the same Hopland land. The first generation (Irv Bliss) began farming in 1943. The second generation (Len Sr. and Marty) released the first Brutocao vintage in 1980. The third generation runs it today; the fourth is already in the business.
Where is Brutocao Family Vineyards located?
Hopland, California — in southern Mendocino County, about two hours north of San Francisco on Highway 101. The tasting room is at 13500 S. Hwy 101, in the historic Hopland schoolhouse plaza. Plan a visit →
Who is the winemaker at Brutocao?
Hoss Milone has been Brutocao's winemaker since 2009. He's a fourth-generation Mendocino winemaker who spent 18 years as Director of Cellar Operations at Ferrari-Carano before joining the family.
Are Brutocao wines estate-grown?
Yes. Brutocao wines are estate-grown and estate-bottled. The family farms the vineyards in Hopland, Mendocino County and makes the wine in the cellar a few hundred yards away — the same family that has farmed this land since 1943.
Come meet the family. Walk-ins welcome.
Wed–Sun, 10am–5pm. Bocce courts, the schoolhouse plaza, and whoever's around.
13500 S. Hwy 101 · Hopland, CA 95449 · (707) 744-1664
